Counsellor : SUMATHI A/P ANANDAN

Sumathi is a skilled and dedicated Marketing Consultant at Goon International College, where she plays a crucial role in developing and executing marketing strategies to enhance the college's outreach and recruitment efforts. Despite her background in Food Preparation & Production, with a SIJIL KEMAHIRAN MALAYSIA TAHAP 3 qualification, Sumathi has a strong passion for marketing and brings a unique perspective to her role, leveraging her creativity and ability to connect with diverse audiences.

In her position, Sumathi focuses on driving the college’s marketing initiatives, ensuring that its programs and events are promoted effectively to attract prospective students. Her primary responsibilities include organizing and managing key events, such as the Education Fair, where she is directly involved in planning, coordination, and ensuring that the events align with the college’s goals. These fairs are vital for student recruitment, and Sumathi’s role involves ensuring they are executed smoothly and efficiently.

In addition to event management, Sumathi works on developing marketing materials, creating advertisements, and utilizing both traditional and digital marketing channels to raise the college's profile. Her ability to understand and implement marketing strategies across various platforms, such as social media, digital ads, and print media, ensures that Goon International College reaches its target audience effectively. Whether it’s creating engaging social media content, email campaigns, or designing flyers for events, Sumathi's creativity and attention to detail ensure that the messaging resonates with prospective students and their families.

Sumathi’s contributions also extend to understanding and analyzing the needs of the target audience. By staying informed about the latest trends in education and recruitment, she tailors marketing campaigns to meet the needs of prospective students and families, helping them make informed decisions about their education. This requires regular communication with other departments, ensuring that marketing materials are aligned with the college’s objectives and student recruitment targets.

One of Sumathi's strengths is her ability to combine her Food Preparation & Production background with her marketing knowledge. Her hands-on experience in a different field allows her to bring a unique approach to her marketing work, focusing on creativity, engagement, and catering to the needs of her audience. She understands the importance of clear communication, customer engagement, and delivering valuable content, which makes her a highly effective marketer.

Her ability to collaborate with cross-functional teams also stands out. Sumathi works closely with the admissions department, academic staff, and event organizers to ensure that marketing efforts are aligned with the college’s overall vision. Whether it's creating a compelling advertisement or planning the logistics of a recruitment event, she ensures all tasks are executed efficiently and professionally.

In summary, Sumathi is a resourceful and versatile Marketing Consultant at Goon International College, where she utilizes her creativity and marketing expertise to attract prospective students and enhance the institution’s visibility. From organizing Education Fairs to executing strategic marketing campaigns across various channels, Sumathi’s work significantly contributes to the college's recruitment efforts. Her unique background in Food Preparation & Production adds a distinctive touch to her approach, allowing her to think outside the box and engage a diverse audience effectively.