Counsellor : NURUL SYAFIKAH BINTI ROSLAN

Syafikah is a dedicated Marketing Consultant at Goon International College, specializing in the development and implementation of strategic marketing initiatives. With her Diploma in Rangkaian Komputer, Syafikah possesses a strong technical background, which complements her marketing skills and allows her to contribute to the college’s growth and visibility in a highly competitive education market.

As a Marketing Consultant, Syafikah plays a pivotal role in promoting Goon International College’s academic programs and offerings. Her responsibilities span a broad spectrum of marketing activities, from crafting compelling marketing messages to organizing promotional events and leveraging digital platforms to increase the college's reach. In particular, she is actively involved in organizing and participating in Education Fairs, which are crucial for attracting prospective students and their families.

Education Fairs serve as an important avenue for students to learn about the variety of courses offered by the college, interact with staff, and make informed decisions about their educational future. Syafikah is instrumental in ensuring that the college’s presence at these events is impactful. She assists in organizing the logistics, prepares promotional materials, and communicates with prospective students to answer their questions and highlight the benefits of studying at Goon International College. Through her engaging approach, Syafikah helps build relationships with potential students, ensuring they are well-informed and motivated to choose Goon International College as their academic institution of choice.

In addition to event management, Syafikah’s role includes digital marketing efforts. Leveraging her technical expertise, she plays a key role in enhancing the college's online presence. She contributes to managing and updating the college's social media platforms, crafting content that resonates with prospective students, and monitoring digital campaigns to ensure they are effective and reach the desired audience. By utilizing SEO strategies, targeted social media campaigns, and digital advertising, Syafikah helps drive awareness and engagement with the college's programs.

Her background in computer networks also allows Syafikah to bring a unique skill set to her marketing efforts. She is well-versed in utilizing data analytics and digital tools to monitor and measure the success of marketing campaigns. By analyzing website traffic, social media engagement, and other key metrics, Syafikah ensures that the college's marketing strategies are continually refined and optimized for maximum effectiveness.

Syafikah’s technical proficiency and understanding of digital tools also support the college’s internal marketing efforts. She assists in the development of content for brochures, newsletters, and online platforms, ensuring that the messaging aligns with the college's overall branding and vision. She ensures that all marketing materials are well-designed, accurate, and up-to-date, providing prospective students with clear and comprehensive information about what Goon International College has to offer.

One of Syafikah’s key strengths is her ability to bridge the gap between technology and marketing. By combining her knowledge of computer networks with her passion for marketing, she brings a creative and data-driven approach to the college’s marketing campaigns. She is also adept at managing multiple projects simultaneously, ensuring that each campaign is executed efficiently and meets its objectives.

Collaboration is an essential part of Syafikah's role, and she works closely with colleagues from various departments to ensure that marketing initiatives align with the college's broader goals. Whether it's coordinating with the academic team to understand new courses or working with the admissions office to streamline the application process, Syafikah ensures that all efforts are integrated and work towards the common goal of attracting more students.

Overall, Syafikah is a valuable asset to the Marketing team at Goon International College, with her blend of technical expertise and marketing knowledge. Her contributions to the success of marketing campaigns, especially through her involvement in Education Fairs and digital marketing efforts, help position the college as a leading institution for prospective students. Her technical skills, combined with her enthusiasm and creativity, ensure that Goon International College continues to grow and attract students from a wide range of backgrounds.